Leveraging Gamification to Enhance Learning and Business Outcomes
Gamification: It’s a great way to increase learner engagement. But can it help your training program scale the rungs of Kirkpatrick’s 4 Levels? Yes! The key is to use the principles of instructional design and performance improvement to guide your gaming decisions. In this session, Kerri will share a case study to illustrate this decision process. She will include hands-on activities to help participants incorporate gamification into their training designs.
After this session, participants will be able to:
- List the benefits of training gamification
- Discuss key connections between Bloom’s Taxonomy, Kirkpatrick’s measurement framework, and effective game design for adult learners
- Select gamified training elements to enhance desired learning and business outcomes
- Identify resources to help trainers successfully apply gaming techniques
ATD Capabilities covered in session:
- Business Insight
- Performance Improvement
- Instructional Design
- Learning Sciences
Kerri Conrad, CPLP, is the Training Specialist for Nutrien Financial, a division of Nutrien. Nutrien is a global agriculture company that provides comprehensive products, services, research, and digital tools to help growers around the world sustainably feed the future. She is responsible for developing learning strategies to support Nutrien Financial’s mission, as well as the success of the extensive retail network it serves. Recently, Kerri designed a performance support solution that led to a noteworthy increase in employee productivity.
Kerri’s career spans 15+ years in training and education. She is tenacious about ensuring that learning and performance solutions drive business outcomes. As a passionate consultant and instructional designer, she is equally committed to ensuring outstanding learning experiences. Much of Kerri’s career has focused on sales performance improvement in the high-tech industry, with documented business results. Her experience includes designing and managing global sales kickoff training, supporting worldwide deployments of sales methodologies (e.g., Challenger™ and Solution Selling®), and collecting and leveraging “tribal” sales knowledge and lessons learned to help account teams compete more effectively. She is a recipient of Brandon Hall’s “Gold Award for Best Sales Onboarding.” While previously employed at Hitachi Vantara, Kerri was pictured with her colleagues in the October 2018 edition of TD Mag for helping Hitachi’s Global Learning organization win ATD’s “BEST Award” for three consecutive years. Other industry recognition includes Corporate University Xchange awards for “Alignment, Furthering Corporate Goals Through Learning and Development Efforts”; and “Alliances, Making the Best Use of External Providers.” Kerri is also the author of Instructional Design for Web-based Training (© 2000 HRD Press).
Thursday, June 4, 4:30pm - 5:30pm
Members – $0 (USD)
Non-Member – $10 (USD)
Refund Policy: Refunds will be issued up to 5 days before an event, meeting, or webinar. We are unable to issue refunds later than that date.